Vita Vee’s Blog

Having links pointing to your own websites is crucial if you want to get high rankings in the search engines.

But you have to create them the right way or they will not give you any benefit.
Worse they could even kill your marketing efforts!

I’m operating an article directory and I often see the same mistake in authors resource boxes.
A raw link with the URL of the website. Something like:

“If you enjoyed reading this article, you will love my other articles at http://www.mywebsite.com
Click here now!”

Usually, this is a generic resource box that these authors are using in all their articles, no matter the topic of their writing.

That’s really sad because they get very few benefits from their writing efforts.

You have to understand one thing: If you want to rank high in the search engines for a keyword phrase, then the most
important factor that will make you achieve your goal is not having this keyword phrase on your website!
No! The most important factor is having links from external websites using this keyword phrase when they link to you.

Let me repeat this:

The most important factor to achieve high rankings for a keyword phrase is to have as many links as possible from external websites using this keyword phrase when they link to you.

That makes sense if you think about it.
If hundreds of websites say that your site is talking about potatoes, even if the keyword “potatoes” is not on your site, search engines will believe the majority.

When a searcher will enter “potatoes”, search engines will for sure show your website.

This has been proven numerous times, you can try it yourself:

Open Google.com and enter the following query: “worst president” without the quotes. Have a look at the #1 website (www.whitehouse.gov/president), the text “worst president” doesn’t exist in the page at all!

This tactic is so powerful that if you spent enough efforts into it, you could redirect people looking for Mc Donalds to the Burger King website!

Ok, so now I hope you believe me when I say that linking properly to your websites is of crucial importance in order to get high search engine rankings. And the good news is that it’s VERY EASY to create useful links.

Let’s take the example of someone promoting a website about “laptop computers”.

1. The first thing to do, is to use this keyword phrase or some variations of this keyword phrase in the anchor text of your link. If you’re not familiar with HTML, it is done like that:This HTML code creates a link like: Anchor Text
2. Then in the resource box, you have to use as many related terms as you can because search engines, especially Google, take the surrounding text into account.

For our “laptop computers” example, this could give something like:

Vita Vee is the owner of a MicroComputer store. He sells personal computers, laptop computers, computer briefcases and PC devices. His notebook computers come with Windows XP Professional fully installed and a whole suite of powerful softwares like Microsoft Office. Head on to http://www.yourwebsite.com to take advantage of our special laptop computers discounts!

See? There are several links to the website using related keyword phrases. The surrounding text is also using related terms, even if they are not links, they will help the search engines and tell them what your website is talking about.
Creating such resource boxes when you submit your articles to article directories will increase ten folds the benefits of your links.

Another important point is to use different resource boxes and different anchor texts each time you submit a new article.

Don’t waste your writing efforts because of a poor linking strategy!
Use this tactic right now and be amazed by the results.

Other relevant informations about what a good linking strategy is can be found here.

This entry was posted on Thursday, October 26th, 2006 at 9:15 pm and is filed under Article Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.